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Key DSS Sponsor Al Ghurair City celebrates a successful summer
Superb combination of exciting activities and retail offers key to mall’s DSS success
Tuesday, August 28, 2007

Dubai, August 28th , 2007: Al Ghurair City, a key sponsor of the 10th edition of Dubai Summer Surprises has experienced a successful summer this year, thanks to a superbly packaged combination of entertainment activities for the entire family and fabulous retail offers. As a result of the DSS boom, Al Ghurair City has seen a 25% increase in sales and a 40% increase in footfall.

Mr. Salem Al Ghurair, CEO of Al Ghurair City, said: “As the most prominent summer event in the region dedicated to attracting visitors to Dubai, the annual Dubai Summer Surprises has contributed towards placing Dubai on the international tourist map. As a key sponsor of the 10th edition of DSS, our primary focus was on attracting families and providing them with endless opportunities during the 10-week long schedule. The results have exceeded our expectations”.

A summer packed with surprises across a range of activities catered to families and children, the key target audience of Al Ghurair City. A wide range of activities in numerous categories including theatre, art and culture ensured that the 10-week long summer extravaganza at Al Ghurair City never had a dull moment.

Over 200 retail outlets at Al Ghurair City participated with attractive promotional offers across a broad spectrum of categories.

Commenting on the sales growth, Mr. Sebastian De Souza, Shop Manager, Jashanmal, Al Ghurair City, said: “ We witnessed a 30% increase in comparison to the same period last year. This is largely due to the buzz created in the mall this summer. The increased spending power and the high demand for luxury goods has encouraged us to add high-end products on the shelves to cater to visitors from GCC countries that make up 50% of our customers.”

Al Ghurair City also gave shoppers the opportunity to win upto AED 5 million in prizes under a spectacular promotion run by the Dubai Shopping Malls Group.