-
World famous brands at Al Ghurair City offer shoppers an array of children’s wear
Sunday, November 19, 2006
World-class brands that have moved into Al Ghurair City are busy luring families with an array of children’s wear and accessories, as the shopping season gathers steam ahead of next month’s Dubai Shopping Festival.
The shopping mall has several outlets, including Adams, Bossini, Chickeeduck, Lugean, Mexx, Mothercare, Early Learning Centre, Hang Ten, Iana, Kid’s Way, Claire Kids, Boboli, Girandola, Pumpkin Patch, Giordano Junior and La Senza Girl that offer the latest trends in children’s wear, products and accessories.
Mukta Sabharwal, Events and PR Coordinator, Al Ghurair City, said: “Our emphasis on children’s wear is in line with our commitment to cater to people of all ages, nationalities and generation. The presence of these stores enhances the image of the mall as a destination for the entire family, including the young ones”.
She added, “Dubai has become a hub for fashion and innovation and this has also made an impact on children’s fashion. Today, parents care about the comfort and trendiness of their children’s clothes and we want to make sure that we offer the best to our shoppers from diverse nationalities, especially those from our key audience – families”.
All the retail outlets for children’s wear receive new collections for autumn, winter, summer and spring and offer a full range of baby care products, maternity wear, and related accessories.
The upcoming Dubai Shopping Festival is an especially high-volume trading time for the outlets. In addition, the holiday season during Ramadan, Eid, and Christmas is also a very active period for stores at Al Ghurair City.
Rainer Dias, Store Manager, Mothercare, said: “We receive new collections for every season and that includes maternity wear as well as baby care products. We consider ourselves to be a brand that cares for its customers and provides value for money in terms of quality and service. In fact, Mothercare in the UAE has not increased its prices in the last 4 years”.
Tarek Karim, Marketing Manager, Girandola, said: “These days most consumers are looking for shopping solutions for the entire family. We feel that we are catering to this need. Our collections use the finest quality of materials like silk, chiffon, and satin. We don’t just use cotton. Our brand also tries to add details to the outfits much like women’s wear. We believe that children’s wear needs to be interesting and exciting as well.”
All children’s wear outlets at Al Ghurair also focus on child safety to ensure that none of their products cause any kind of health hazard to the young consumers.
Ashwin Lewis, Giordano Junior Sales and Operations Manager said, “For us safety is very important. The smallest kind of impurity could give the child an allergic reaction. For this reason, we maintain the highest safety standards. In addition, we ensure that we provide the consumers with the right sizes and coordinate between all our stores across the UAE to ensure that stocks are always at an optimum level”.
The first shopping mall to be opened in the Middle East, Al Ghurair City is today the premier quality family shopping destination, offering an array of exciting choices, features and facilities. The mall is a harmonious blend of enclosed and high-street shopping, exciting streetscapes, and provides the best of entertainment and food.
The Al Ghurair City experience has been culturally enhanced through its modern Arabic design and architecture reflecting the local heritage and traditions, while at the same time providing a modern setting that comes with comfort and convenience for shoppers.
Al Ghurair City balances Arabic motifs featuring teak and gold finishing together with a blend of bright colors and warm lighting. All retail outlets in Al Ghurair City feature wall-to-wall glass facades for maximum visibility of their merchandise for consumers. The Food Court at the mall is designed to integrate the theme of UAE’s rich marine heritage featuring turtles, shells and foliage from the seabed.
A variety of merchandise ranging from successful home-grown brands to world-renowned brands, traditional wear to international fashion and lifestyle has made Al Ghurair City a favourite of shoppers, who visit the UAE from around the world.
Other well-known local and international brands at Al Ghurair City include Mexx, Giordano, Calvin Klein, Daniel Hetcher, Springfield, La City, Le Chateau, La Vien Rose, Aldo, Bonita, Cartoon Fashion, Esprit, Ecco shoes, Bhs, Guess, Levi’s, French Connection, Jashanmal, Damas Jewellery, Paris Gallery, Red Earth, Plug Ins, 2XL Furniture, Jennyfer, Charme, Laurent, Verona, Rivoli, Nine West, Al Jaber Optical Centre, Yateem Opticians, Aptec Mobile, Baskin Robbins, Gerard, Pollo Ranchero, and several more.
|